The Real Soda Co. produce postmix and premix drinks together with dispensing equipment for UK establishments. They were a challenger brand entering into a highly competitive market and so needed to stand out from the crowd.
Dots+Circles merged efforts with another British digital agency, Design Happy! to perform competitor analysis and to translate the brand’s vision into a unique design specification.
Vintage illustrations were brought to life through subtle animation and simple but effective transitions between web pages were used to create a refreshing, effervescent feel to the site.
The Real Soda Co.’s range of drinks, equipment, and services were displayed in an uncomplicated format with minimal text so as just to convey the necessary details.
The bespoke finish to the end product reflected the quality of the brand and enhanced their appeal to a young audience in search for something a bit different.