Q Clothing is the UK’s leading ex-chain store, wholesale clothing business. They were keen to revamp their web presence, streamline their services and combine their stocking and shipping systems with a view to reaching more customers. Thanks to collaboration with Dots+Circles this business has achieved strong returns on their investment as a result of both simplified operation processes and increased turnover.
To improve Q Clothing’s position in the wholesale market and to ultimately reach more customers.
Our key goals were re-branding, improving product attractiveness and ensuring that the company’s website would work across smart devices and touch interfaces. Other sizeable challenges we worked on included integrating stock management and shipping logistics. A full trading history and nearly 20,000 customer accounts needed to be migrated from the old web platform to the new one while maintaining data security. In essence, Q Clothing needed a scalable e-commerce solution to support sustainable future growth.
From the very start we decided to engage closely with Q Clothing managers to understand their needs, assess their market position and develop a strategy for improving performance of their website.
We brought together a collaborative team of technical developers, copywriters and designers, coordinating all elements of this multi-layered project to deliver a successful and effective final product. Q Clothing has an ongoing partnership with Dots+Circles in which we maintain their website, support content and run their SEO & online marketing campaigns to ensure that site traffic is steadily flowing.
Dots+Circles have significantly improved Q Clothing’s business logistics and boosted their turnover. We delivered a brand new Magento-based site that turned previously fragmented operations and digital marketing tools into one consolidated framework.
Automatisation and integration of multiple daily tasks has increased the efficiency of back-office operations, while search engine optimisation has attracted a significant volume of new customers. The company’s new clear and contemporary interface provides an enhanced customer shopping experience and as a result customer-relationship management has substantially improved. Today Q Clothing also have better access to statistical data and sales/performance measures, which helps them with internal business analysis. Within 6 months of the site release date, Q Clothing achieved growth of close to 30% that translated into a 36% increase in their sales. At the beginning of 2015, Q Clothing’s organic traffic was boosted up by over 94%, which is why our client enjoyed a 66% increase in revenue over the previous year.
Search Engine Optimisation & Marketing Impact
We found ourselves in need of a reliable technical, design and online marketing partner. Dots+Circles impressed us with their professionalism on our initial meeting. It was obvious that they had a clear vision on what they wanted to achieve and they had a thorough plan on how to turn this into reality. They not only demonstrated their expertise when migrating our large databases into a new platform but also proposed to optimise our daily operations at the same time. Our business works in a very competitive industry. Their support pushed us ahead of our competition. Seeing our website positioned at number one in Google searches was a completely unexpected bonus. Dots+Circles have successfully been supporting us for nearly two years and we now feel that they are an intrinsic part of the team.