On this project, Dots+Circles worked as the technical partner for British packaging and branding agency Design Happy!
Our task was to deliver a microsite for Peela, Navson’s 100% fruit juice brand. Our brief was to create a colourful, quirky, and engaging user experience that enhanced the appeal of the brand to young audiences.
We chose to use the then cutting edge parallax scrolling to produce a layered 3D effect with moving images. At the time it was a technique was at the forefront of emerging innovative web design, driven by the expansion of HTML5. It gave the website a unique and memorable look.
The content was kept concise on a single scrolling page with bright crisp graphics that responded to the user’s navigation choices. The simple but seamless end product captured the essence of the brand and the company’s philosophy.