One of the best ways to sell a product or an idea is to make new things seem familiar, and to make familiar things seem new.
Webs of Influence: The Psychology of Online Persuasion, Nathalie Nahai
One of the best ways to sell a product or an idea is to make new things seem familiar, and to make familiar things seem new.Webs of Influence: The Psychology of Online Persuasion, Nathalie Nahai
It’s impossible to appeal to everyone’s taste but there are basic principles we follow that are vital to a successful and effective marketing strategy. Clarity of message, intuitive navigation and clutter free design are key factors in maintaining an audience’s attention online. Using these principles we inject your campaign with the character it needs to serve as a potent means of persuasion.
Marketing tactics aren’t just dictated by your products or services, they are also affected by the culture and habits of your audience. To help you reach your marketing goals we aim to grab your audience swiftly as they first view our product. The attention span of your average online user is short so we make it a priority to catch their eye and hold their interest within moments of arriving at your homepage.