On this project, Dots+Circles worked as the technical partner for British packaging and branding agency Design Happy!

Our task was to deliver a microsite for Peela, Navson’s 100% fruit juice brand. Our brief was to create a colourful, quirky, and engaging user experience that enhanced the appeal of the brand to young audiences.

We chose to use the then cutting edge parallax scrolling to produce a layered 3D effect with moving images. At the time it was a technique was at the forefront of emerging innovative web design, driven by the expansion of HTML5. It gave the website a unique and memorable look.

The content was kept concise on a single scrolling page with bright crisp graphics that responded to the user’s navigation choices. The simple but seamless end product captured the essence of the brand and the company’s philosophy.

Website